The French Handisport Federation and Decathlon, a leader in inclusive sports, have teamed up to introduce a groundbreaking line of handisport equipment. Tasked with crafting a distinct identity tailored to this demographic, my mission was to ensure that the essence and values of both Decathlon and the Federation were upheld.

How can we visually establish the inaugural inclusive sports brand for individuals with reduced mobility without solely relying on it as a marketing strategy, while actively contributing to the widespread acceptance of disabled sports?