Change your Life
360 Campaign Design
THE BRIEF
Democratize, educate, and reassure future clients about the benefits of Electrical Muscle Stimulation. Communicate on this innovative workout suitable for anyone, no matter their age, shape or goals.
THE ASK
SKILLS
Create a full 360 identity to reintroduce Ironbodyfit to the US market. Adapt the communication to new targets and adjust brand identity to fit the market.
Marketing
Art Direction
Graphic Design
Content Creation
Video Editing
Print & Textile
I decided to go with very simple visuals and bring this communication back to the basics to make it accessible to everyone. The use of the EMS suits, machines and our different personas encourages people to directly assimilate the practice of EMS to Iron Bodyfit.
To make this campaign more powerful, I decided to use the company’s very own clients in order to truly reflect the values and the experience of a 25-minute EMS workout.
Digital
Digital
The important aspect of every campaign is the user’s journey. We needed to make this campaign recognizable from the subway signs to maybe educate people on their way to work, to internet ads, to the website leading to a potential booking, all the way to when the client walks through one of Iron BodyFit’s 150 studios worldwide.
Times Square Billboard video