THE ASK
Craft an immersive event celebrating the launch of iT Cosmetics’s new CC+ Natural Matte, with an aim of elevating the brand’s presence and identity amongst 25-50 year olds.
THE RED THREAD
iT Café is a pop-up revolving around the theme “Eat Cake, Don’t wear it” with delicious skin-toned cake pops and unlimited coffee!
SKILLS
Art Direction
Graphic Design
Experience Design
SHADE GRADIENT CHECKERED FLOOR
To highlight all of iT Cosmetic’s new CC+ Natural Matte Shades, I realized a gradient checkered floor using strips of color - Not a gradient! Why? Gradients are known not to print well - use this technique instead.
More pictures coming soon!