When we think of big fashion brands today, the first few that come to mind are those that have made exceptional use of typography. However, this isn’t something that came naturally. Back in the days before graphic design became relevant, luxury was associated with abundance and even excessiveness, and a simple wordmark or monogram wasn’t exactly seen as the best way to represent luxury and wealth.

But thanks to these major players from the fashion industry, we know that in order to show impeccable taste and style, sometimes all you need is your company name and a killer logo font. At least for now.